Enquiry Recovery Calculator

Tell us about your enquiries

How many calls do you miss in a typical week?

Calls that ring out, go to voicemail, or you only notice later.

How many website or form enquiries do you get each month?

Leave as 0 if this isn't a big source of enquiries for you.

What's your average job value (£)?

£

Roughly what a typical new customer spends with you.

How quickly do you usually respond to enquiries you can't answer straight away?

Your Estimate

You could be leaving £0/month on the table

That's approximately £0 a year in potential revenue from enquiries you're already generating.

Estimated Monthly Opportunity

£0

That's roughly 0 extra £0 jobs every month
— without generating another enquiry.

Where the opportunity is

Missed calls £0/mo

Slow website enquiries £0/mo

Total estimated opportunity £0/mo

This is an estimate based on your inputs and published industry benchmarks — not a guarantee of actual recoverable revenue.

How we arrived at this estimate

These are benchmark-based estimates, not measurements of your actual numbers — real-world results will vary. Full sources below ↓

The Good News

You may not need more leads

You're already generating enquiries. The opportunity is making sure more of those people actually reach you — even when you're on a job, driving, asleep or simply can't get to the phone.

Answer every call

Customers get an immediate answer, even when you're on a job, driving or can't get to the phone.

Capture the job

The system finds out what they need, where they are and how urgent it is.

Send you the details

You receive the customer's information immediately so you can decide what to do next.

Respond to website enquiries instantly

New enquiries get an immediate response instead of sitting in an inbox while the customer contacts someone else.

Let's see what's realistically recoverable

Based on your numbers, you've potentially got £0/month in opportunity. I'll take a quick look at your numbers and show you how we could handle your missed calls and website enquiries while you're working.

No obligation. Just a quick conversation about your numbers.

The Research

Why enquiries go cold

Estimated close rate by response time for website/form enquiries (industry benchmark)

A connected call converts. A missed one never gets the chance.

Invoca's analysis of over 70 million calls found only 52% of callers reach a live person. Of the calls that are answered, 38% become a genuine lead, and 45% of those convert on the call. A missed call never gets that chance at all.

Speed is one of the biggest factors in whether a lead converts.

MIT researchers tracked 15,000 leads and found that responding within 5 minutes makes a lead 21× more likely to qualify than waiting 30 minutes.

Every hour of delay compounds the loss.

Harvard Business Review found that firms responding to web-generated leads within an hour were nearly 7× more likely to have a meaningful conversation than those waiting longer — and more than 60× more likely than those waiting 24+ hours.

Read the full research and methodology ↓

Sources & Methodology

How we calculated this

Results are illustrative estimates based on published industry benchmarks and are not a guarantee of actual revenue impact. Individual results will vary depending on your market, competition, and follow-up process.

Every figure in this calculator is derived from published research. The numbers below explain the benchmarks we use and where they come from.

Invoca's 2025 Home Services Call Conversion Benchmarks Report, based on over 70 million calls across 10 industries, found that 38% of answered calls become a lead, and 45% of those leads convert on the call — a combined ~17% chance a properly-handled call becomes a booked job. We use this as a conservative estimate of what a missed call could have been worth. Invoca notes its figures are averages across its own customer base rather than the whole industry, so treat this as a directional benchmark. View source ↗

The 21% / 13% / 8% / 5% / 2.3% close rates used for the website/form-enquiry side of this calculator come from Artemis GTM's 2026 Speed to Lead Benchmark study, which tracks close rates across the same five response-time bands used here. Artemis GTM describes these figures as illustrative and directional, not a guarantee — your actual close rate will depend on your market, offer and follow-up process. View source ↗

The MIT/InsideSales study analysed 15,000 leads across six companies and found that responding within 5 minutes vs. 30 minutes makes you 21× more likely to qualify a lead. These ratios underpin the response-time framing used throughout this calculator. View source ↗

The HBR study of 2,241 US companies found that firms responding to web-generated leads within an hour were nearly 7× more likely to have meaningful conversations than those waiting longer than an hour — and more than 60× more likely than those waiting 24+ hours. This is why the "Over 24 hours" bracket in this calculator carries the steepest drop-off. View source ↗

Ready to capture more of the enquiries you're already getting?

Let's look at your numbers and see where we'd start.

How Much Could You Recover From the Enquiries You Already Get?